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Noir Essence
Identity & campaign
Noir Essence is a fragrance brand developed through a complete visual identity and advertising campaign. The project establishes a refined, contemporary presence across packaging, campaign imagery, and brand communications, balancing clarity with a distinct sense of atmosphere.
The visual direction relies on light and shadow, restrained typography, and tactile materials. Photography and art direction focus on sculptural compositions, creating a cohesive identity with a quiet, confident character.
